Its been quite a week, and while Macy's has been selling me just the dress, Victoria's Secret is selling me its sexiest lingerie collection to seduce my valentine on the Valentine's Day. I wonder if Viagra is also at work, flooding the right inboxes with its promotional offers.
The direct-mail marketer in me couldn't help but analyze and criticize each mail before deleting it, and the only mail that I didn't find as trite was Burlington's mailer with a wee-bit creative subjectline 'Gifts that make scents for Valentine's Day' for the promotion of it's perfumes.
Seriously America, you need a course in creativity from our Bollywood directors! :)
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