Impact of Social Media

I had never doubted the power of social media, and the release of 'Three Idiots' has reinforced this belief. I logged on to fb (Facebook) this morning only to find people in India and abroad vouching for the flick, and guess what, I booked my tickets pronto. Buzz marketing it is, a viral on social media. Yet to figure out how credible, or rather discover the bunch of people whose opinion I want to go by!

- Namrta R