A cute ad! It reinforces the brand message of 'irresistible' quite distinctly and strongly. Also, grabs attention.
With all the, not-so creative or even not-so-seductive, beauty soap ads, that air half-nude models in a seemingly fake kamasutra pose in bath tubs, its a pity that this Axe ad has been banned. The only erotic element in this ad, probably, for a 'family watch' is the 'axe' chocolate caricature being assaulted at his ears and his ass. But then aren't the kids anyway exposed to this trivia through bollywood and even other subtly obscene ads.
Another interesting observation is that where as the media always portrays the male as a protagonist in any act related to sexual pleasure, atleast this ad unconsciously, subtly and cutely, contributes to these lil girls growing-up as women comfortable with their sexuality.
It definitely stands out in the clutter, with a threshold level of as low as two exposures I guess. C'mon guys, spare this one!
- Namrta Batra
