A 360-degree communication entails hitting the target audience through all media in order to cut through the clutter and the noise, and to exceed the minimum threshold level. Google's media planning seems to include consistent web promotions, rolled over several phases, and sporadic television advertising, which is also one of the quickest and most certain ways to obtain mindshare.
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- Namrta Batra
3 comments:
I've never liked google's marketing videos. They seem to trivialize the consumer.
Well, I don't quite agree. Indeed, I would say that their focus is more on the product!
Print now! Check this out
http://www.pluggd.in/google-print-campaign-in-india-starts-with-nagpur-and-ahmedabad-297/
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