Google is setting a new trend in promoting its very own browser Chrome by deploying innovative and low-cost measures.
Most avid users would list three webpages that they use frequently i.e. Google Search, Mail (usually Gmail) and Orkut (many more users compared to Facebook!). Keeping this in mind, Google probably has started a pilot to promote Chrome by constantly reminding the users of its presence and giving a quick link to an easy download.
You can't miss Chrome on Google Search (see red box below):
And they wouldn't give-up if you don't. They have other ways to get this done (see red box below):
And when you have finally downloaded, it does exclaim 'bravo!' (see red box below):
So why should Google pilot the cross-promotion of Chrome with Search and Orkut? Well, Search because it is the least intrusive and the most popular. Orkut because it can fun, funny and extremely informal as contrary to something very personal such as Gmail. Also, I believe it makes more sense to implement Adsense in Gmail than promote Chrome. Any thoughts?
- Namrta Batra
2 comments:
I've heard adsense in gmail isnt generating much revenue. Personally i've not clicked on a single adsense in my inbox. Only feature i like is tracking shipment from couriers etc.
As far as promoting Chrome is concerned, Google is trying to promote browser over OS, and keeping all files online. They want a paradigm shift to keeping everything online... but this will take lots of time. Google is trying to hit Microsoft directly :)
Btw, too many pics in this post. Looks cluttered
Thanks Jas, for the insight, or shall I say the 'valuable' insight :P as well as for the feedback on the layout.
Also, I guess you are the only person who hasn't given-up on me as yet and still visits my blog :) Thanks.
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